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Electronic commerce the strategic perspective

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    Author: Watson, Richard T.
    Contributor: BC Open Textbook Project; BCcampus
    Date:
    Copyrighted
    20132008
    Summary:

    "This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BCcampus website.

    Subject(s): Electronic commerce | Textbooks
    Original Publisher: [Athens, Georgia?], [Global Text?]
    Language(s): English
    Collection(s)/Series: BC Open Textbooks