A surreal journey of a man who is searching for purpose and for happiness Joe, a 36-year-old advertising copywriter for a slick New York agency, feels disillusioned with his life. He starts dreaming of a mysterious man, seeing him on...
Advertising
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Author:Basu, ArjunSummary: -
The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten geniusAuthor:Vitale, JoeSummary:Joe Vitale presents a lucid and inspiring distillation of the seven business secrets of Bruce Barton--one of America's greatest advertising men.
- Author:O'Reilly, TerrySummary:
The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite, and irrepressibly irreverent, The Age of...
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Author:Schenk, Barbara FindlaySummary:Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive...
- Author:Lalli, SonyaSummary:
Serena Singh is tired of everyone telling her what she should want-and she is ready to prove to her mother, her sister, and the aunties in her community that a woman does not need domestic bliss to have a happy life. Things are going...
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Author:Levinson, Jay Conrad, Savage, SteveSummary:Cuando el marketing de guerrilla fue publicado por primera vez en 1983, Jay Levinson fue considerado un pionero con su único "no tomar prisioneros" enfoque de marketing, orientado a los propietarios de las pequeñas y medianas empresas....
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Author:Lontos, Pam, Brunais, Andrea, Frishman, RickSummary:Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need I See Your Name Everywhere to grow your fame, wealth and success...
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Author:Levinson, Jay ConradSummary:Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it... now will you? Once you do admit it, you will realize how much you...
- Author:CapstoneSummary:
What does it mean to be biased? Emerging readers need to know the differences between facts, fiction, and opinions. Readers will also learn how facts, fiction, and opinions affect advertisements, news reports, blogs, and more....
- Author:Hoffman, GregSummary:
Nike's former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. Learn his three guiding principles to forming consumer bonds.
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Author:Garfinkel, DavidSummary:What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket....
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Author:Deo, MarkSummary:Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.
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Billion-dollar branding : brand your small business like a big-business and make great things happenAuthor:Parker, Honey, Parker, Blaine, Lakhani, DaveSummary:Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer...
